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EcommerceBytes-NewsFlash, Number 2788 - April 23, 2012 - ISSN 1539-5065    5 of 5

PayPal and Others Show Point-of-Sale Is Commerce Hotspot

By Ina Steiner
EcommerceBytes.com
April 23, 2012




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PayPal used a charity event to show off its new point-of-sale system designed for small businesses. A San Francisco chapter of the YMCA used PayPal Here to accept donations at a fundraiser on Thursday, becoming the first nonprofit to use PayPal Here at a real-life event.

The YMCA accepted donations via credit card, check, cash and PayPal using their smartphones and the PayPal Here card-swiper. According to a post written by PayPal VP of Mobile Hill Ferguson on the PayPal blog, "With up to 20 PayPal Here readers associated with an account, PayPal makes it easy for nonprofits like the YMCA to collect money both online and in person. And it all goes to the same PayPal account. Not only does this make it safer, easier (and cheaper) to collect funds in person; it improves cash flow for the non profits as they immediately know how much they've raised from both their online and offline efforts."

PayPal launched PayPal Here last month - small businesses can accept in-person credit card payments by swiping them with a thumb-sized card reader and can also accept checks using a phone camera to scan and process them.

eBay executives told analysts last week that over 200,000 merchants have signed up to receive PayPal Here since it launched. eBay CEO John Donahoe said the biggest problem with the service is being able to manufacture enough of the devices in the next 60 days to meet demand, but adding, "that's the kind of problem we want to have."

Small businesses have already been using card-swipers with mobile devices thanks to PayPal Here competitor Square, founded by Twitter founder Jack Dorsey.

And another PayPal competitor, Dwolla, wrote on its blog on Friday about a company that integrated Dwolla into its cloud-based point-of-sale system. Dwolla spokesperson Jordan Lampe said Retailcloud has 1,000 merchants, "and some pretty slick concepts surrounding cloud-based POSs, the intersection of commerce and eCommerce, and mobile payments."

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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