EcommerceBytes-NewsFlash, Number 2788 - April 23, 2012     2 of 5

Etsy Reports March GMV Rose 58 Percent

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Etsy GMV (the value of goods sold on the marketplace) rose 41.5% in March 2012, year-over-year, to $62.8 million (after refunds and cancellations), and up 7.7% from February 2012. Buyers purchased 3.03 million units, up 45% year-over-year.

Growth in new members was up 69% year-over-year - Etsy attracted 667,696 new members in March, which was up 2% from February.

Etsy received 1.35 billion page views, up 25% year-over-year, and 2.35 million new items were listed, up 22% for the month.

Etsy March 2012 Sales


March 2011

March 2012

% Change

Dollar Sales $44.38 million $62.8 million


Unit Sales 2,089,805 3,028,186


New items listed 1,927,781 2,346,560


New members 394,511 667,696


Page views 1,083,638,738 1,350,000,000


*Dollar sales for March 2011 is an approximate number; Etsy originally reported sales of $39.7 million in March 2011, that number did not factor in refunds and cancellations, which Etsy began doing with dollar sales figures this year.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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