EcommerceBytes-NewsFlash, Number 2780 - April 11, 2012     4 of 4

A Podcast for Shipping Geeks: Dymo Endicia's Vivian Li Talks Shop

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Quick, if you're sending a 9 ounce package to zone 8, which is cheaper, First Class Package Service or First Class Mail Parcel? If you're interested in the answer, you are probably an online seller!

Vivian Li is Brand Manager for Shipping Products at DYMO Endicia, which provides shipping solutions and online postage services. She spent some time with EcommerceBytes Editor Ina Steiner recently to talk about ways online sellers could save money, from the basics of online postage to the intricacies of comparing different USPS products.

Li explains the difference between USPS "Retail" pricing and "Commercial Base" pricing and what merchants have to do to get lower Commercial Base pricing. She also discusses the changes to Parcel Selecct this year and who can use it.

She also discusses concerns from sellers about eBay's new policy in which it will require Top Rated Sellers to upload tracking information on 90% of their orders, and the challenge this presents for sellers who send First Class Letter. Li explains what this means for sellers of postage stamps and postcards, for example, who are unable to upload tracking if there's no DC available.

As for the answer to the question we led with, here are the cost and time of delivery for a 9 oz. package going to zone 8:

  • First Class Package Service: $2.65 - free delivery confirmation, must be a commercial package with no personal correspondence
  • First Class Mail Parcel: $2.97 - retail price.

And Li said it would be the same transit time for both - 2-3 days, according to

You can listen to the full podcast on the Ecommerce Industry Soundbytes page.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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