Groupon Tests Loyalty Program, Acquires FeeFighters
By Ina Steiner
Groupon began testing a subscription-based loyalty program in select markets in February. The program costs $29.99 per year. Last week, subscribers in Baltimore, Kansas City and Philadelphia were the latest to receive an invitation-only email to try out a free three-month membership of Groupon VIP.
Groupon VIP provides members with early access to deals - beginning at noon the day before they're scheduled to run - and the ability to purchase closed deals and anytime-refund capabilities. The premium service also gives participants access to Groupon's Deal Vault of closed deals that are no longer available to regular Groupon subscribers.
Groupon VIP offers a return policy allowing one-click, anytime exchanges for purchases made as a member of the program in the form of Groupon Bucks, which are credits that can be used towards the purchase of additional Groupons. Customers can add their name to a waiting list for the Groupon VIP program to be notified when it is available in their area.
Groupon also recently acquired FeeFighters.com, a comparison shopping website for credit card processing. FeeFighters wrote that it was not planning any major changes to its product line and said it would be able to better execute on its goal of helping small businesses run more efficiently. (See this EcommerceBytes Newsflash article about FeeFighters from last year.)
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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