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EcommerceBytes-NewsFlash, Number 2768 - March 26, 2012 - ISSN 1539-5065    3 of 4

eBay Limits Sellers from Listing Books in Two Categories

By Ina Steiner
March 26, 2012

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Sellers who want to list an item in more than one category have been stumped when trying to list certain items, such as books. The reason, according to eBay spokesperson Johnna Hoff, has to do with eBay's catalog.

"For items listed in categories where listing with the catalog is mandatory, you may only list your item in a single category," Hoff said. "When you list your item in one of these categories, you will not be able to list it in any additional categories. This effects more than just the book category."

Listing in two categories is a strategy employed by sellers to get more exposure to their listings, though they pay higher insertion fees for listing in an extra category. Sellers discussing the problem in early March on the eBay boards were unaware that books were affected, pointing to the eBay policy on listing in two categories where it did not state books were disallowed.

A seller wrote, "Just seemed to happen, was OK a few days ago. We also have listed Books and many times a second category."

eBay has been moving to a catalog approach similar to that of Amazon. The list of categories where using catalog is mandatory lists textbooks, but no other book categories.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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