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EcommerceBytes-NewsFlash, Number 2761 - March 15, 2012 - ISSN 1539-5065    1 of 5

eBay To Eliminate Basic Stores in Australia and 'Simplify' Fees

By Ina Steiner
March 15, 2012

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Selling through an eBay storefront in Australia is about to get a lot less expensive or more expensive depending on which kind of store you currently subscribe to thanks to the Spring Seller Release announced on Wednesday.

eBay will eliminate Basic Stores in Australia later this year and will go from offering three Store levels to two: Featured and Anchor. It will drop the Featured Store subscription fee from $99.95/month to $24.95/month beginning May 2, 2012. Basic Store owners currently pay $19.95/month, so those sellers will experience a 25% fee increase if they choose to keep their store. eBay Australia will continue to charge Anchor Storeowners $499.95/month.

The changes to eBay Stores were announced as part of the Spring Seller Release in Australia on Wednesday in which eBay announced a number of other changes coming this spring, including "fee simplification."

Currently "casual sellers" receive up to 30 free listings/month and pay 7.90% Final Value Fee with a cap of $49.95 for those 30 listings FVF; in May, eBay is increasing the FVF cap on the 30 free listings to $100. eBay is also reduced the number of insertion-fee tiers for fixed price and auction-style formats from six to three for non-Store sellers.

To read more details, see the old selling fees and the new selling fees for casual sellers and an overview of how fees are changing.

eBay Australia will also give free image hosting for up to 12 pictures and will remove many optional upgrade features in a phased approach beginning May 2012 - discontinued featured include Bold, Border, Featured Plus, Gallery, Featured, Highlight, Home Page Featured, Value Pack and Listing Designer.

Other changes coming to eBay.com.au include automatic 5-star detailed seller ratings (DSR) for Communication, which was announced in eBay.com's Spring Seller Release, and several other policy changes.

eBay.com.au will also retire the Classifieds with Best Offer format across most categories beginning April 14, 2012, and will be making some changes to the Real Estate category.

The full announcement is available on the eBay Australia Announcement Board, read how sellers reacted to eBay.com Spring Seller Release on the EcommerceBytes Blog.

Comment on the EcommerceBytes Blog, "Would Eliminating Basic eBay Stores Hurt Your Business?"

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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