eBay Monetizes Loyalty Program with Merchant Offers
By Ina Steiner
eBay is monetizing its loyalty program through a program called "Merchant Offers" in which it offers participants rewards for using services from other companies.
With the regular eBay Bucks program, participants earn 2% on every qualifying item when shopping on eBay, with a cap of $500; eBay Bucks certificates expire if unused.
eBay sent an email to Bucks participants this week offering them additional rewards based on qualifying transactions with certain companies, including Netflix, Sports Illustrated, eMusic, Gamefly, FreeCreditScore.com, Consumer Reports, Credit Karma, TurboTax, Mint, Prevention, CookingLight and 24 Fitness.
In addition to receiving eBay Bucks rewards from purchases on eBay, participants can earn additional rewards through Merchant Offers based on a qualifying transaction, called "Transaction Rewards," which are given in the form of an eBay Bucks Certificate. Only eligible participants who are the intended recipients of an invitation from eBay to participate in the eBay Bucks for Merchant Offers Promotion are eligible to receive Transaction Rewards in connection with a promotion.
According to the terms and conditions, the "Merchant Promotion" started last May and ends on March 31, 2012, and explains, "from time to time during the Program Period select merchants will offer for a limited time various items or services for purchase or subscription."
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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