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EcommerceBytes-NewsFlash, Number 2738 - February 13, 2012 - ISSN 1539-5065    1 of 4

eBay Tests New Design of Completed Listings Page

By Ina Steiner
February 13, 2012

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eBay is testing a new design of the completed listing page in the UK starting this week. Completed Item pages are important to buyers who often access the pages to check that the item they received was the same as described by the seller and to compare the item with the seller's photographs.

In fact, when eBay shrunk the size of the photos on the Completed Item page, eBay capitulated to demands from buyers that they return the photos to their original size.

Sellers will be looking to see how the new page may impact them. eBay UK described the changes to the design of the completed listing page: "It will feature an overview of key details related to the listings that has ended. From there users will be able to access alternative listings from the same seller, similar items from other sellers and further details of the ended listing itself (item description)."

eBay already displays listings from other sellers at the top of Completed Item pages, so sellers may be happy to read that eBay UK will feature their own listings as well.

Last year at this time, EcommerceBytes blogged that eBay was leading shoppers to a completed item landing page when conducting searches from outside of eBay rather than the Completed Item page itself, and warned sellers to link only to live listings:

"Any time you try to visit a listing that has ended on eBay, you're taken instead to a list of competitors' listings. eBay redirects shoppers any time they click on a link of an ended listing, whether the link appears on Facebook, Google searches, or presumably any website, blog or email."

eBay often tries out new features on one or two country sites before launching them worldwide, and eBay UK said pending the results of this test, it may decide to introduce the new design permanently.

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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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