|EcommerceBytes-NewsFlash, Number 2735 - February 08, 2012 - ISSN 1539-5065 1 of 3|
In EcommerceBytes' recent Sellers Choice Awards, a number of Etsy sellers said they wanted more choice in payment methods beyond PayPal. On Tuesday, Etsy announced a new optional payment method on its site that will allow U.S. sellers to accept credit card payments in their shops, including Visa, Mastercard/Eurocard, Discover Network and American Express.
The "Shop Payment" accounts are not credit card merchant accounts. Instead, Etsy will be processing the payments on behalf of the seller. Buyers will be able to checkout without being redirected to another site in order to complete their payment.
It's a step closer to Amazon's model in which it processes all payments on behalf of all sellers, but Etsy assured sellers Shop Payment was completely optional, and Etsy will continue to offer PayPal as a payment method.
The new feature takes away the headaches for small sellers who might find dealing with a merchant credit card account too burdensome or not cost-effective. However, those sellers who choose to use Shop Payment will have to wait longer to get their money - there's a minimum waiting period of 3 days.
In addition, Etsy will only deposit payments into sellers' bank account once a week, on Mondays, and the funds will take another 3 - 5 business days to appear in the account. (Note that Monday is the default. If sellers wish to deposit funds as they become available, they can select the "Request Earlier Deposit" button in the Shop Payment Account.)
The amount resulting from a sale, less payment processing fees, will be available for deposit to sellers' bank accounts once the order is marked as "shipped" and three days have passed. (Etsy says in certain circumstances, a shop may have a deposit delay of more than three days based on investigative action.)
Direct checkout will cost sellers 3% of the transaction amount plus 25 cents per transaction. The fee is automatically subtracted at the time of sale and will be reflected in the seller's Shop Payment Account. If the seller issues a refund to a buyer, this fee, as well as the transaction fee, will be credited back to the seller proportionately.
Like PayPal and credit card merchant accounts, Etsy has the ability to issue refunds to buyers from sellers' Shop Payment Accounts in the event of a dispute (the seller will have 4 weeks to try and resolve the issue before an Etsy case manager reviews the case, and Etsy will notify sellers before any is action taken.)
Etsy CEO Chad Dickerson said direct checkout was an important step forward for Etsy, making it easier and faster for people to buy from sellers, and laying the groundwork for future improvements, like gift cards and expanded international payment methods.
Updated on February 9, 2012.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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