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EcommerceBytes-NewsFlash, Number 2718 - January 16, 2012 - ISSN 1539-5065    3 of 5

Etsy Helps Sellers Reach Brides and Grooms on The Knot

By Ina Steiner
EcommerceBytes.com
January 16, 2012




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Brides these days probably wonder how any woman ever managed to plan a wedding before the Internet, and if you've ever visited TheKnot.com, you understand why. The Knot helps brides and grooms with every task needed to plan their wedding, and by offering ads and vendor directories, it gives companies an opportunity to reach a very targeted market.

Now Etsy sellers who offer wedding favors, invitations, hair and fashion accessories, cake toppers, or unique wedding ideas can promote their Etsy shops on TheKnot.com for 20% off regular rates thanks to a recent partnership between the companies.

The Knot can also create customized marketing packages for sellers, including featured listings and email marketing. Brides on The Knot already seek out Etsy sellers for unique or personalized items, such as customized wedding hangers, so this partnership between Etsy and The Knot may be a "match made in heaven." More information is available on TheKnot.com/etsy.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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