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EcommerceBytes-NewsFlash, Number 2715 - January 11, 2012 - ISSN 1539-5065    5 of 5

Google's Social News - What Online Sellers Need to Know

By Ina Steiner
January 11, 2012

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Google made an announcement on Tuesday that is rocking the world of search engine optimization and impacts online sellers looking for exposure in Google search results. According to the Google announcement, "We're transforming Google into a search engine that understands not only content, but also people and relationships."

Online sellers who want their websites and products to show up in Google search results will certainly be affected. Danny Sullivan of Search Engine Land explains Google's new "Search Plus Your World" - note that right now, it only covers Google Plus and does not cover content on Facebook, Twitter or other social networking sites.

That means retailers need to start exploring Google Plus if they haven't already. EcommerceBytes Contributing Editor Greg Holden introduced Google Plus after it launched last year and it is still a good primer for online retailers.

To help get a grasp of what this week's announcement means, check out this Koozai video by Mike Essex, who says every website now needs to have a sense of community. "You need to have people on your website sharing your content with other people, and if you haven't had great content before that people will share, you need it now, because otherwise people aren't going to socially share it, and you've got less chance of showing up against the people who do."

Essex says website owners also need to start building up a following of people on Google Plus.

Danny Sullivan notes that while the change is live now, not everyone will see it until it fully launches over the next few days. You must be signed in to Google, which will alert you with a message when it's live for your searches.

This chart from ComScore could explain the motivation behind Google's announcement - it shows Facebook had 166 million unique visitors in November, compared to 15 million unique visitors to Google Plus.

With website owners and search engine optimization experts now looking for ways to take advantage of Google Search Plus Your World, expect these numbers to change over the coming months!

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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