Amazon Wants In-Store Shoppers to Help Update Pricing Database
By Ina Steiner
Amazon is encouraging the use of its mobile app by in-store shoppers, which will help it collect pricing data from real-world retailers. On Saturday (December 10), consumers can get a 5% discount on items purchased through Amazon if they use its Price Check mobile app to compare prices.
Amazon explains the promotion as follows: "Year-round, the Price Check by Amazon app allows shoppers to make sure a deal is really a deal. And on December 10th, the simple act of price checking while shopping in physical retail stores will get customers an additional 5% discount (up to $5) off Amazon's price on up to three qualifying products in eligible categories, including electronics, toys, music, sporting goods and DVDs."
Amazon said shoppers can also start submitting in-store prices with the Price Check app, ensuring they are really getting a deal and allowing all Amazon customers to get the lowest prices year-round. Director of Amazon Mobile Sam Hall said the company scours online and in-store advertisements from other retailers, every day, year-round, and allowing customers to submit in-store prices with the mobile app would help ensure Amazon customers get the best possible prices.
Amazon anticipates December 10th will be one of the biggest days of the year for its Price Check mobile app.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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