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EcommerceBytes-NewsFlash, Number 2685 - November 30, 2011 - ISSN 1539-5065    1 of 5

Amazon Offers Slow Shipping Option to Prime Members

By Ina Steiner
November 30, 2011

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Would you give up fast shipping for your Amazon orders in exchange for a free MP3? If you're an Amazon Prime member, now you can. Amazon.com is offering a new shipping option to its Prime members. In exchange for agreeing to a slower shipping method, Amazon will give Prime members a $1 credit to spend on music at its Amazon MP3 Store.

Amazon's Prime membership program costs $79 for a year of unlimited fast shipping that includes free 2-day shipping, or 1-day shipping for $3.99 per item. The new slow-shipping method, called FREE No-Rush Shipping, is optional and takes 5 - 7 days.

Amazon uses its Prime program to promote its digital content offerings - Prime members have access to free instant streaming of thousands of movies and TV shows as well as instant access to thousands of Kindle books through the company's Kindle Owners' Lending Library.

Amazon Prime members who select the slower method will receive their credit within 24 hours of shipment and have until January 31, 2012 to use the credit.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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