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EcommerceBytes-NewsFlash, Number 2673 - November 14, 2011 - ISSN 1539-5065    1 of 6

Amazon Toy Sellers Get Good News, Bad News on Holiday Sales

By Ina Steiner
November 14, 2011

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Each year, toy sellers on Amazon are evaluated on whether they can sell in the Toys and Games category during the holidays. Amazon warned sellers again this year in September, and emails went out last week to let sellers know if they would be able to continue selling toys after November 15th.

A lucky seller who got good news from Amazon this year forwarded the letter he received:

Hello from Amazon Services.

We are writing to let you know that, because of your positive selling performance, you have been approved to sell in the Toys & Games store this holiday season.

Please note that you will need to maintain your positive performance in order to continue selling in Toys & Games through the remainder of the year.

Thank you for selling at Amazon.com.

Amazon sent the first reminder in September, and it sent several subsequent emails informing sellers whether their metrics qualified them for holiday selling or not.

For those who were not so lucky, there is one way they can still sell toys on Amazon during the holidays from the "blackout" period (November 15, 2011 through December 30, 2011): use Amazon's FBA fulfillment service. According to the policy, "Orders that are fulfilled by Amazon will not be subject to the holiday season restrictions, provided your selling account is in good standing."

More information about the holiday toy policy is included on the Amazon website.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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