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EcommerceBytes-NewsFlash, Number 2667 - November 04, 2011 - ISSN 1539-5065    3 of 4

Etsy Uses Email to Try and Connect Socially with First-Time Buyers

By Ina Steiner
EcommerceBytes.com
November 04, 2011




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Etsy will begin sending thank you emails to first-time buyers to encourage them to connect with them socially. Etsy expects to send the thank you emails to hundreds of thousands of people during the holidays and said it wants to ensure that new members continue to shop and become active members of the community for years to come.

It will initially send thank you emails to a portion of new customers starting this week. The email will invite them to connect with Etsy via Facebook and Twitter and will tell them about some shopping newsletters, and will also suggest other items they might like based on what they've previously purchased.

Etsy will also include items and shopping features in existing emails such as the ones it sends for order confirmation and "Welcome to Etsy" messages.

Etsy told sellers, "As an Etsy shop owner, what does this mean to you? It means that over 400,000 products a week will be promoted to shoppers through these emails. It means deeper connections between new shoppers and the marketplace. In short, we hope it will mean the beginning of a long-lasting connection between new buyers and Etsy. And that's awesome."

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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