EcommerceBytes-NewsFlash, Number 2665 - November 02, 2011     2 of 5

Amazon Publishes Holiday Toy List, Black Friday Deals and Landing Pages

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As soon as Halloween was over and the calendar flipped to November, Amazon ratcheted up its holiday promotional push. It open its annual Black Friday Deals store featuring discounts on hundreds of gift items such as cameras, video games, movies, tools, watches, jewelry, clothing through Black Friday. spokesperson Sally Fouts said, "When it comes to holiday gift shopping there are three things customers want: low prices, items to be in-stock and ready to ship, and a convenient shopping experience. So in addition to our everyday low prices, customers will find exceptional deals in our Black Friday Deals store starting today all the way through Black Friday. These are deals customers won't want to miss."

In addition to running early Black Friday deals through November 20th, Amazon will hold Black Friday Deals Week beginning Monday, November 21, and will hold a "week's worth of Cyber Monday deals" beginning November 27.

Amazon also launched its Holiday Toy List, which lets shoppers find toys by filtering by age, gender, brand, category, price and discount. Amazon's Christmas Corner features items in categories including Trees & Trimming, Ornaments, Christmas Lights, Holiday Music, and more.

Amazon is encouraging its affiliates to take advantage of Holiday promotions, reminding them they can earn up to 15% in advertising fees for qualified referrals. It provided affiliates with links to special holiday landing pages, such as the "Shop Amazon's Women's Trend - Holiday Dress-up" that will be available on November 3rd, and the Endless Holiday Gift Guide, available now.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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