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EcommerceBytes-NewsFlash, Number 2663 - October 31, 2011 - ISSN 1539-5065    2 of 5

Payvment Launches New Facebook Commerce Offerings to Appeal to Larger Merchants

By Ina Steiner
October 31, 2011

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Over 60,000 active sellers offer more than two million searchable products across Facebook using Payvment's free ecommerce platform, and now the company is launching premium versions of its Facebook commerce application. New features include advanced social commerce analytics, social promotion and discovery tools, as well as multi-store/multi-admin support for larger brands, retailers and agencies.

While most Facebook commerce solutions require Facebook shoppers to complete transactions on the merchant's own website, Payvment allows shoppers to buy from merchants directly on the merchant's own Facebook. It also aggregates merchants' offerings in what it calls its Facebook Shopping Mall.

The new offerings, Payvment Premium and Payvment Platinum, are designed to increase social discovery and customer engagement as well as meet the needs of larger retailers, brands and agencies. According to the company, the key new features include:

  • Advanced analytics. "Payvment's new analytics functionality moves beyond simple sales and traffic data to provide key insights into social interactions - such as Likes, comments and Tweets - on a product-by-product basis, enabling sellers to evaluate the impact of promotions and understand which products are trending or driving viral reach."

  • Automated and product-specific social promotions. "Sellers can now schedule posts to their Wall and Twitter feeds to promote key products and deals. For the first time, sellers will also be able to run promotions on individual products using product-specific coupon codes, with the ability to pre-configure these promotions ahead of time for automated posting."

  • Centralized management of all customer conversations. "Payvment is the only Facebook ecommerce platform to provide sellers with a unified view of all their customer interactions. Sellers can now review and respond to all shopper inquiries, ratings of their store and comments on their products directly from the Payvment Dashboard, streamlining the customer engagement process and ensuring sellers stay in the center of the conversation."

  • Multiple storefronts and administrators. "Sellers can now manage up to 5 storefronts from a single dashboard, with global controls and analytics by store or across all stores and a unified view of product performance across multiple stores."

Payvment Premium is available for $29.95/month. Payvment Platinum is a custom version for large brands and retailers that includes all the features of Payvment Premium plus an unlimited number of storefronts, account administrators, 1:1 training and priority customer support. Payvment continues to offer online sellers a free version.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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