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EcommerceBytes-NewsFlash, Number 2662 - October 28, 2011 - ISSN 1539-5065    5 of 6

Amazon Redesigns Seller-at-a-Glance Page

By Ina Steiner
October 28, 2011

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Amazon is redesigning the "seller at a glance" page, according to a seller who has been working with Amazon on the changes. The "at a glance page" provides sellers feedback information and showcases their inventory.

According to the seller's post on a discussion board, Amazon told her that customers have multiple ways of find the at a glance page - "mostly from asin pages, though a significant % of the traffic does come from the short url or search engines like google," according to a letter an Amazon executive sent her. "Accessing through the storefront is actually a little bit of a backdoor. We're working to merge the pages to make it easier for customers to find. We're also actively working on the feature to let you choose products to showcase. I look forward to calling you when its ready."

Sellers who responded on the discussion thread had mixed reviews of the new design. One seller wrote, "the main reason buyers click on our pages is to see our feedback. That's now shoved over to the right where it's barely noticeable."

Another seller was concerned that competitors' offerings were too visible - "Yes, AND if one clicks on the image of a listing, the resulting page shows ALL of the competing offers. Well, that is really helpful. At least the current/old storefront only shows the actual seller's listing...at first, anyway."

One seller said he liked the change because the "consider this" section began with listings that have been around for awhile, but other sellers said they did not like that Amazon put old listings first.

You can find the seller at a glance page using the following convention:

To access the old page, use http://www.amazon.com/shops/SELLER NAME;
To access the new page, use http://www.amazon.com/seller/SELLER NAME.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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