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EcommerceBytes-NewsFlash, Number 2658 - October 24, 2011 - ISSN 1539-5065    3 of 5

Etsy Exceeds 1 Billion Page Views in September

By Ina Steiner
October 24, 2011

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Etsy exceeded over 1 billion page views in the month of September for the first time. Etsy sellers sold $46.4 million of goods, up 1.3% from August and up 74% from September 2010. Unit sales of Etsy merchants were up 58% year-over-year, indicating a higher average selling price.

Etsy September 2011 Sales

  September 2010 September 2011

% Percent

Dollar Sales

$26.6 million

$46.4 million


Unit Sales




New items listed




New members




Page views


1.14 billion


While new members rose 71% in September, the number of new items listed was again down year-over-year, falling by 8.6%.

Higher new-member growth compared to the number of new items listed is not necessarily a negative indicator, since it indicates Etsy could be attracting more new buyers than sellers, but the fact that the number of new items listed was down in absolute numbers from last year could be of concern.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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