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EcommerceBytes-NewsFlash, Number 2652 - October 14, 2011 - ISSN 1539-5065    3 of 4

Webinar Offers Retailers Info on Google Product Search

By Ina Steiner
October 14, 2011

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Google is holding a free webinar for retailers who submit their product feed to Google Product Search. This is an area of great interest to online merchants who place importance on traffic generated by Google's shopping search engine.

The free webinar is called, "Keeping your product data fresh using Google's Content API for Shopping." According to Google's announcement, "This webinar is for retailers who use Google Merchant Center and are looking for a more scalable, flexible way to update their product data. If you are a decision maker for your site's marketing and operations, then this webinar is for you."

Google will cover its Shopping "data freshness" policy, the Content API for Shopping, analytics and reports on API usage, available support for the API, and using Merchant Center vs. using the API. Google Product Search team members will be on hand for Q&A.

The webinar will take place on October 26, 2011 at 10 am PT, more information is available on the Google Commerce blog.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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