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EcommerceBytes-NewsFlash, Number 2639 - September 27, 2011 - ISSN 1539-5065    1 of 3

Retailers Who Sign up for Amazon Product Ads Get $75 Credit

By Ina Steiner
EcommerceBytes.com
September 27, 2011




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Amazon is giving retailers a credit for trying its advertising program that sends shoppers off Amazon.com to the retailer's product listing on their own website. Sellers who open an Amazon Product Ads account this week will receive a $75 credit. Retailers must receive a valid click by September 30 to receive the credit, and any unused credit will expire on December 31, 2011.

Amazon Product Ads are contextual ads that appear in search results and send shoppers to the retailer's own website to learn more or to purchase the item. Amazon limits the categories in which sellers can advertise.

Product Ads uses a pay-per-click pricing model that takes into account the price and category of the advertised product. Advertisers control their total spend by setting the maximum price they are willing to pay for each click as well as their daily budget.

More information about the promotion is available on the Amazon Seller blog, and see this EcommerceBytes article for more information about advertising with Amazon Product Ads.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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