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EcommerceBytes-NewsFlash, Number 2636 - September 22, 2011 - ISSN 1539-5065    1 of 5

Google to Begin Enforcing New Merchant Product Feed Requirements

By Ina Steiner
September 22, 2011

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Google is requiring merchants comply with new changes to its Product Search feeds, which it announced in July. The changes go into effect today (September 22, 2011). Google Senior Product Manager Mayuresh Saoji warned that in some cases, Google may suspend accounts that don't meet the new requirements.

In a blog post on Monday Saoji wrote, "Starting September 22, we'll gradually begin enforcing the new requirements by removing items from Google Product Search that do not meet the new requirements and, in some cases, suspending accounts that do not comply."

Google advised online retailers who have already made the required changes to their product feeds run a Test Data Feed to make sure that their updated feed complies with its new requirements. You can learn more about the Test Data Feed here.

A summary of the new requirements appears in the Google Merchant Center help section. These changes are in addition to previously announced requirements to provide unique product identifiers and tax and shipping information.

Google also created a video explaining the new requirements.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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