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EcommerceBytes-NewsFlash, Number 2632 - September 16, 2011 - ISSN 1539-5065    4 of 5

AmazonLocal Coming to Kindle with Special Offers

By Ina Steiner
September 16, 2011

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Amazon is bringing its local daily deals to its ad-sponsored Kindle, which are cheaper versions of its ebook reader with advertising built in. Users who read ebooks on "Kindle with Special Offers" will see AmazonLocal ads in addition to the regular advertising Amazon displays on the device.

AmazonLocal on Kindle with Special Offers is launching in New York City and expanding to all AmazonLocal cities later this year.

Consumers will be able to view, purchase, and redeem the AmazonLocal deals using only the Kindle - no computer or printer is necessary. Customers can view their city's AmazonLocal deals and purchase the deal directly from their Kindle without re-entering account or credit card information.

Once a customer purchases a deal, they will receive a voucher directly on their Kindle's home screen. Customers can redeem their purchase by simply showing the voucher on their Kindle to the local merchant or by bringing in a printed copy. Customers can print a copy of the voucher by visiting this AmazonLocal web page.

The functionality for receiving AmazonLocal deals on Kindle with Special Offers will be delivered as part of a software update for latest generation Kindles in the coming weeks.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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