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EcommerceBytes-NewsFlash, Number 2623 - September 05, 2011 - ISSN 1539-5065    1 of 5

Amazon Redesigns Marketplace for Mobile Optimization

By Ina Steiner
September 05, 2011

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It's big news when the largest online retailer makes a significant change to its marketplace, and all eyes have been on Amazon.com since news surfaced it was testing a redesign of its pages. Reports indicate Amazon is making the changes to optimize its site for tablets - the company is set to launch its own tablet computing device soon.

TheNextWeb reported on Amazon's redesign testing a week ago and included screenshots in its report. Today, The Wall Street Journal got confirmation from Amazon.com that it had begun testing the site redesign last week.

Amazon.com spokesperson Sally Fouts said in a statement provided to the Journal that Amazon was continuing to roll out a new design to additional customers, but she could not speculate on when the new design would be live for everyone.

TheNextWeb said the new design overhaul "not only looks great on the desktop but has been designed to appeal to tablet owners, signalling that the company could soon announce the launch of its own tablet devices."

The TechCrunch blog claims to have played with a test version of the Amazon tablet and said it could be released in late November. The blogger said Amazon will price the 7-inch wi-fi only tablet, which draws on the Amazon Android Appstore, at $250.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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