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EcommerceBytes-NewsFlash, Number 2603 - August 08, 2011 - ISSN 1539-5065    3 of 4

Payvment Says It's the Largest Ecommerce Platform on Facebook

By Ina Steiner
August 08, 2011

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Payvment said it is the largest and fastest growing Facebook ecommerce platform with over 60,000 active storefronts and approximately 400 new stores opening each day.

The company issued a press release claiming that sellers using its Facebook storefront app see their first sale come less than three days after launching their store on Facebook, and attributed the short window to social promotion and discovery features that enable sellers to attract new shoppers to their storefronts within and beyond their fan base.

Many ecommerce solutions designed for Facebook take visitors back to the merchant's own website or marketplace listing to complete checkout, but Payvment uses PayPal Adaptive Payments to allow shoppers to buy goods on the merchant's page without leaving Facebook.

In addition to promotional tools, Payvment also integrates conversation into the shopping experience, allowing shoppers to interact directly with sellers and other shoppers and discuss products. Payvment also has a Shopping Mall on Facebook, which offers a "see what your friends like" feature. The Shopping Mall has over two million searchable products that can be viewed by Facebook's 750 million users.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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