Amazon Expands Fashion Site MyHabit into Home Category

Amazon.com is expanding its membership-only fashion site MyHabit.com with the launch of a new home category featuring designer sales in home accessories and decor. The category includes bedding and bath, home decor, accent furniture, tabletop, cookware and bakeware, small appliances, lighting, pet accessories offered at up to 60 percent off with fast, free shipping and free returns on U.S. orders.

The launch of the MyHabit home category starts its first week with limited-time designer sales featuring Trina Turk, Frette and more. New home categories and sales from designers such as Jura, Missoni and Swarovski will be added in the coming months.

MyHabit offers fast, free shipping and free return shipping on eligible U.S. orders and flat rate $15 priority international shipping on eligible items. Orders eligible for return will receive gift card credit redeemable at MyHabit, Amazon.com and Endless.com.

Amazon launched MyHabit this year as a membership-only fashion destination offering up to 60 percent off list prices of designer and boutique brands in women's, men's and children's departments. The private-sale site features daily, limited-time sales beginning at 9:00 am PT.

Private-sale and daily deals sites show no sign of slowing down, and the space is fiercely competitive. Google announced this week it was acquiring daily deals site The Dealmap, while Living Social announced it had acquired Korean deal provider TicketMonster. (Amazon.com has invested in Living Social.)