EcommerceBytes-NewsFlash, Number 2590 - July 20, 2011     2 of 4

Google Challenges PayPal with In-App Payments API

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Google opened its In-App Payments API to all web application developers on Tuesday after first introducing it to developers at its May Google I/O conference. The API allows developers to collect payments for digital and virtual goods right within a game, app, news or media site. Google In-App Payments purchases can be made in a few short steps within a web app so buyers can consume a developer's content without interruption.

The capability is similar to PayPal for Digital Goods, announced at PayPal's developers conference last October, which it described as "a new in-context, frictionless payment solution that lets consumers pay for digital goods and content in as little as two clicks, without ever having to leave a publisher's game, news, music, video or media site."

Google is charging developers 5% for the service, compared to PayPal for Digital Goods' fee of 5% plus 5 cents.

Google In-App Payments is now available for all web application developers to integrate with their web apps wherever they're hosted, including the Chrome Web Store - details are available on this Google web page.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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