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EcommerceBytes-NewsFlash, Number 2586 - July 14, 2011 - ISSN 1539-5065    4 of 5

Alice Expands Manufacturer-to-Consumer Marketplace to Europe

By Ina Steiner
July 14, 2011

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Alice.com, an ecommerce platform that lets manufacturers sell consumer packaged goods (CPG) directly to consumers, has merged with European company Koto.com, a Spanish company. Spain will be the first country to launch in the worldwide expansion.

The newly branded Alice.es will allow manufacturers to reach online shoppers in both the United States and Europe with a complete end-to-end e-commerce solution. Alice.com will continue its international growth with similar sites launching in Germany, France, Italy and the United Kingdom in 2012 and 2013.

Alice.com said its retail experience provides a convenient shopping experience for consumers, "allowing them to skip the trip to the store in favor of getting all their favorite household brands in one place, with the benefit of competitive prices , free shipping, instant coupons, and automatic product reordering."

To assist in the expansion of Alice.comís geographic footprint, the Koto.com team will integrate with the Alice.com team, and Alice.com will establish an office in Madrid, Spain. Its corporate headquarters will remain in Middleton, Wisconsin.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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