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EcommerceBytes-NewsFlash, Number 2586 - July 14, 2011 - ISSN 1539-5065    1 of 5

UK Sellers Can Reach European Buyers with a Single Amazon Account

By Ina Steiner
July 14, 2011

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Amazon.com told its UK sellers that their FBA inventory stored in Amazon fulfillment centers could now be listed for sale on all of Amazon's European Marketplaces (Germany, France, Italy and the UK) using a single selling account. Amazon will fulfill orders from its European marketplaces using its European Fulfillment Network (EFN). The company told sellers, "It's an easy and convenient way to grow your business across borders."

Sellers can pay one monthly subscription fee based on their home Marketplace, and can manage inventory consistently across all Marketplaces from one inventory pool, in real time. International Fulfillment via EFN does incur a "small" additional cost over and above the normal FBA fee. Some of the benefits to sellers include:

  • Maintain a clear overview of your business with just one order report for all Marketplaces
  • View Seller Central for your trading in Germany, France and Italy in English
  • Use just one bank account (UK, German, French, US or Austrian) to sell in the UK, Germany and France. An Italian bank account is required when selling in Italy.

Sellers can also export FBA products to additional European marketplaces through FBA Export for EU. (The Export for EU option is not available for multi-channel fulfillment orders.) For orders sold on Amazon.co.uk and enabled for export to other EU countries, no additional fees are currently charged to the seller - but Amazon.com leaves that subject to change, stating on its site that "any fee change would be subject to at least 30 days notice."

See all details about the FBA and Export for EU programs on Amazon's website, here's a link to its announcement, and here is a link to its FAQs.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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