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EcommerceBytes-NewsFlash, Number 2575 - June 29, 2011 - ISSN 1539-5065    3 of 3

Google Launches Social Networking Features

By Ina Steiner
June 29, 2011

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Google is launching the Google+ project, a social networking initiative that is currently by invitation only. In its announcement about the project, Google identified problems with current social networking sites - online we hear from everyone all the time; every online conversation (with over 100 friends) is a public performance; and, we lose the nuance between "friend" and "family."

The Google Plus project will use Plus Circles (+Circles), explaining:

"Google+ Circles helps you organize everyone according to your real-life social connections - say, "family," "work friends," "music buddies," and "alumni". Then, you can share relevant content with the right people, and follow content posted by people you find interesting. For example, you might post an announcement about your engagement and show it only to people in your friends and family circles, or maybe you see a post from the circle you created for your book club that there's a recent article on your favorite author."

Google then built features around the Circles, including an online sharing engine called Sparks - "simply add your interests, and you'll always have something to watch, read and share - with just the right circle of friends."

Other features include Plus Hangouts,Plus Mobile, Plus Huddle ("a group messaging experience that lets everyone inside the circle know what's going on, right this second"), and Instant Upload.

You can learn more about the Google+ project on this page.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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