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EcommerceBytes-NewsFlash, Number 2574 - June 28, 2011 - ISSN 1539-5065    2 of 5

Alibaba's Vendio Unit Acquires SingleFeed CSE Product Feed Service

By Ina Steiner
EcommerceBytes.com
June 28, 2011




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Vendio has acquired SingleFeed, a company that helps retailers manage product feeds for comparison-shopping engines. SingleFeed is a Google Product Search partner and enables online merchants to submit, manage, and optimize product listings on more than 18 comparison shopping engines starting from a single set of product details.

The SingleFeed platform also provides analytics that help merchants understand leads, sales and conversions.

Vendio Services is owned by Alibaba.com, which also owns Auctiva. Vendio will seamlessly integrate SingleFeed into its multi-channel ecommerce platform. In total, 250,000 Vendio and Auctiva merchants will be able to access SingleFeed through custom integration and take advantage of preferred pricing. Regular pricing is available on this page.

Vendio CEO Mike Effle said, "For more than ten years, we have been growing with our merchants by helping them reach buyers wherever they are shopping. We have expanded from our core eBay expertise to power Amazon marketplace sales and fully customizable, SEO-friendly free web stores that also integrate seamlessly within Facebook. SingleFeed's services not only expand the number of buyers our merchants can reach, but we were also particularly impressed by comments from existing customers who noted significant improvement in their businesses by leveraging SingleFeed's technology and expertise."

According to Vendio, the comparison shopping engines drive between 15 and 40% of an online store's monthly visits, with three of the largest engines (Bing, Google Product Search, and The Find) offering cost free programs to merchants.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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