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EcommerceBytes-NewsFlash, Number 2556 - June 02, 2011 - ISSN 1539-5065    2 of 5

Google Removes Checkout Badges from AdWord Ads

By Ina Steiner
June 02, 2011

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Google is phasing out Google Checkout badges in AdWords ads for advertisers located in the U.S. and UK beginning this month. A Google spokesperson confirmed the development, and simply said, "Previously, advertisers in the US and UK who have Google Checkout on their sites were able to show a Checkout badge below their ads."

The notification to merchants came on the same day it announced Plus One buttons, a new feature similar to Facebook Like buttons (read more about Plus One on this Google Blog post).

A Google support page states:

Please be aware that as of June 2011, the Google Checkout badge has been removed from AdWords ads.

This change impacts badges that appear on google.com and google.co.uk search results. This includes the standard and promotional Checkout badge for both merchants and non-profits.

Badges and filtering on Google Product Search results are not impacted by this change. Learn more about displaying badges on Product Search results.

A merchant who received the notice from Google said she thinks it is a negative move. "I think merchants who used the badge in Adwords will see a decrease in clicks, and it would be interesting to see if they have less visitors and thus less sales." According to the email Google sent her, it was making the change in order "to improve the user experience on Google search results pages."

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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