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EcommerceBytes-NewsFlash, Number 2546 - May 19, 2011 - ISSN 1539-5065    4 of 5

Amazon Expands Trade-In Program to Include Electronics

By Ina Steiner
May 19, 2011

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Amazon.com launched a textbook trade in program in 2009, and it announced on Wednesday it was expanding the program to include electronics.

The new Electronics Trade-In Store allows consumers to trade in used electronics - regardless of where they were purchased - for Amazon.com Gift Cards. Customers can now trade in electronics, including tablets, cell phones, MP3 players, cameras, GPS devices and more in addition to books, DVDs, Blu-ray discs and video games.

The Amazon Trade-In works similarly to other trade-in programs offered by NextWorth, Gazelle and eBay, which launched its program last year. Consumers visit the Amazon website, and if the product is eligible for trade-in, they can print a pre-paid shipping label and ship everything to Amazon for free. After Amazon.com receives and inspects the product, an Amazon.com Gift Card is deposited into the customer's Amazon.com account - generally in less than 48 hours.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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