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EcommerceBytes-NewsFlash, Number 2538 - May 09, 2011 - ISSN 1539-5065    1 of 2

Google Adds Ecommerce Track to Developers Conference

By Ina Steiner
May 09, 2011

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Google has added an ecommerce track to its program at this year's developers conference. Google will share information about new Checkout APIs, new tools, new developments in ecommerce at Google, and how Google commerce APIs can help businesses make money.

A session called "Google Checkout: A Foundation For Payments" will describe the Checkout platform and review the current API and functionality and will describe new tools to leverage the Checkout platform.

The conference will also give developers a sneak preview of the Google Shopping APIs, which have two main components: Content and Search.

  • The Content API makes it easy to upload items and quickly change price or availability of your items.

  • The Search API brings the Google search to ecommerce websites.

In the Shopping APIs session, Google will walk developers through code samples and various use cases for uploading data to Google using the Content API for Shopping, and will show live demos of retail sites using Search API for Shopping and Google Commerce Search.

The Google I/O dev con will take place on May 10-11, 2011, in San Francisco and also features sessions on the following topics:

  • Google One Pass, a Web API for paywalls developers can use to monetize digital content;
  • an introduction to the +1 button, which is Google's version of the Facebook "Like" button;
  • building Web apps for Google TV;
  • designing and implementing Android UIs for phones and tablets;
  • and fireside chats with the Android and Chrome teams at Google.

Link to conference website and Twitter account.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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