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EcommerceBytes-NewsFlash, Number 2512 - April 01, 2011 - ISSN 1539-5065    1 of 4

eBay Displays Products from Local Brick-and-Mortar Retailers

By Ina Steiner
EcommerceBytes.com
April 01, 2011




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Shoppers can now search eBay.com for inventory from their local brick-and-mortar retailers. eBay first tested the local search feature during the holidays using technology from Milo, which it acquired last year (see this AuctionBytes Blog post).

The new local-search tool features inventory from approximately 50,000 stores across the 50 states, including Home Depot, Lowes, Target, Best Buy, Barnes & Noble and other large retail chains. eBay announced on Thursday that smaller retailers could also upload their inventory onto Milo and eBay using a new inventory management plug-in for QuickBooks.

Currently the search results are segregated from eBay sellers' product listings - shoppers search either the main eBay.com search box or the local tab.

Google also has a local search feature that displays whether items are available at local retailers. Google Shopping has an "In stock Nearby" checkbox. Google Shopping also displays the number of stores that offer the products for sale and indicates whether there are any products in stock.

Google's pitch to retailers is, "No matter where our users are shopping, we want to help them find your products."

Google and eBay are focusing on mobile, local and social and want to be the place mobile users check when shopping, wherever they are.

Comment on the AuctionBytes Blog.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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