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EcommerceBytes-NewsFlash, Number 2502 - March 18, 2011 - ISSN 1539-5065    2 of 3

Etsy Sales up 70 Percent in February

By Ina Steiner
March 18, 2011

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Etsy sales were up 70% to $34.4 million in February 2011 compared to a year ago. That represents 1.85 million items sold for the month, up 56% year-over-year. The number of new items listed on the site in February was down 6% year over year to 1,722,237.

Traffic as measured by page views was up 43% year-over-year. New members were up 53% year-over-year to 360,396, down 3.5% from January.

Etsy February 2011 Sales
  February 2010 February 2011 Percent Change
Dollar Sales $20.2 million $34.4 million


Unit Sales 1,186,311 1,850,525


New items listed 1,830,825 1,722,237


New members 236,034 360,396


Page views 678,957,311 994,179,094


Source: Etsy.com

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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