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EcommerceBytes-NewsFlash, Number 2501 - March 17, 2011 - ISSN 1539-5065    4 of 5

Zoovy Announces Integration with Sears and Buy.com

By Ina Steiner
March 17, 2011

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Zoovy announced integration with Buy.com and Sears.com that allows its online merchants to list on those third-party marketplaces. Zoovy said both Buy.com and Sears.com are ideally suited for merchants who sell in the following categories: clothes and shoes, bags and luggage, books, camera, computer and office, DVDs, electronics, health and beauty, games, home and garden, music, networking, software, pet supplies, musical instruments, office supplies and toys/baby.

Zoovy allows each merchant to create accounts and upload their products directly onto Buy.com and Sears.com. Product information can be exported from Zoovy using a product export feature.

Zoovy automatically updates inventory, imports orders, sends tracking information, and fulfills orders for the marketplace, thus saving time and resources. The company said overselling is not an issue, since Zoovy software keeps inventory synchronized for all the marketplaces and Web stores its merchants use.

"If merchants used Buy.com or Sears.com without connecting through Zoovy, managing products on these marketplaces would be much more difficult," said Brian Horakh, founder and CEO of Zoovy. "This is a do-it-yourself program, but merchants are able to get additional support through our marketing department. It's a winning strategy for our merchants who wish to have a presence on these sites."

Link to more information.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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