Founder Says Etsy Is Working on Analytics, Product Attributes

Etsy founder Rob Kalin told users that browsing by category is "remarkably unpopular" among shoppers and has been decreasing in popularity for a couple years.

Etsy is working to provide sellers with analytics to help them understand where traffic to their listings comes from - it currently supports Google Analytics for individual shops. In the meantime, Kalin shared some overall data with sellers.

Some data on how people arrive at listing pages on Etsy:

30% - from a shop's homepage

30% - from another listing page

22% - from search results

9% - from outside of Etsy.com (external referrer)

5% - other pages on Etsy (Treasury lists, activity feed, blog posts, etc.)

4% - from a category page

Kalin also said Etsy is revamping the listing process, and a key part of this is getting better (more structured) data about items. "For example: what size is it? who is it for? what colors? what style? We will then use this data to improve search."