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EcommerceBytes-NewsFlash, Number 2498 - March 14, 2011 - ISSN 1539-5065    1 of 5

Founder Says Etsy Is Working on Analytics, Product Attributes

By Ina Steiner
March 14, 2011

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Etsy founder Rob Kalin told users that browsing by category is "remarkably unpopular" among shoppers and has been decreasing in popularity for a couple years.

Etsy is working to provide sellers with analytics to help them understand where traffic to their listings comes from - it currently supports Google Analytics for individual shops. In the meantime, Kalin shared some overall data with sellers.

Some data on how people arrive at listing pages on Etsy:

30% - from a shop's homepage

30% - from another listing page

22% - from search results

9% - from outside of Etsy.com (external referrer)

5% - other pages on Etsy (Treasury lists, activity feed, blog posts, etc.)

4% - from a category page

Kalin also said Etsy is revamping the listing process, and a key part of this is getting better (more structured) data about items. "For example: what size is it? who is it for? what colors? what style? We will then use this data to improve search."

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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