|EcommerceBytes-NewsFlash, Number 2498 - March 14, 2011 - ISSN 1539-5065 1 of 5|
Etsy founder Rob Kalin told users that browsing by category is "remarkably unpopular" among shoppers and has been decreasing in popularity for a couple years.
Etsy is working to provide sellers with analytics to help them understand where traffic to their listings comes from - it currently supports Google Analytics for individual shops. In the meantime, Kalin shared some overall data with sellers.
Some data on how people arrive at listing pages on Etsy:
30% - from a shop's homepage
30% - from another listing page
22% - from search results
9% - from outside of Etsy.com (external referrer)
5% - other pages on Etsy (Treasury lists, activity feed, blog posts, etc.)
4% - from a category page
Kalin also said Etsy is revamping the listing process, and a key part of this is getting better (more structured) data about items. "For example: what size is it? who is it for? what colors? what style? We will then use this data to improve search."
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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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