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EcommerceBytes-NewsFlash, Number 2481 - February 17, 2011 - ISSN 1539-5065    3 of 6

Etsy Breaks Traffic Record with a Billion Page Views in January 2011

By Ina Steiner
February 17, 2011

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Etsy broke a traffic record in January, reporting over one billion page views to the online marketplace, up 47% from a year ago. However, the number of new items listed in January 2011 was down 4% compared to January 2010.

Etsy reported GMV (sales volume) of $33.5 million for January, up 67% from the $21.1 million reported in January 2010 (not a 73% increase from 2010's total, as reported by Etsy).

Despite international expansion, Etsy's sales growth rate continues to slow.

Etsy January Sales
(2008 - 2011)

  Dollar Sales Volume
Percent Change year-over-year
January 2008 $4.25 million Not available
January 2009 $9.9 million 133%
January 2010 $20.1 million 103%
January 2011 $33.5 million 67%

Source: Etsy.com

Related Stories
Etsy Has a Great November with Sales of $61.8 Million - December 19, 2011

Etsy Featured on HGTV's Design on a Dime Television Show - December 07, 2011

Etsy Sales Rise 62 Percent in October over Last Year - December 05, 2011

Etsy Cyber Monday Sales up 80 Percent, Sees 15 Million Weekend Visitors - November 30, 2011

Etsy Launches Recommendation Feature in Search Results - November 22, 2011

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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