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EcommerceBytes-NewsFlash, Number 2459 - January 18, 2011 - ISSN 1539-5065    2 of 3

Google Shopping Gets Product Specs from Suppliers

By Ina Steiner
EcommerceBytes.com
January 18, 2011




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Google Product Search offers shoppers information about products including photos, pricing, specs, ratings and online and offline retail locations where products can be found. In the fall, Google entered into an agreement with Edgenet to provide it with technical specifications data and photos to improve its product catalog.

Since Google doesn't actually own or sell the products it presents to shoppers, product information on Google comes from retailers. The agreement with Edgenet allows Google to fill in the gaps with accurate product data from manufacturers and suppliers.

Edgenet provides Google with product specs and images using a proprietary product data quality process dubbed Ezeedata Optimization. For example, clicking on the "Technical Specifications" hyperlink on the Google Product Page for a Canon PowerShot S95 shows detailed specifications for the camera.

According to Edgenet, its Ezeedata service provides an average of over 100 features per product.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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