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EcommerceBytes-NewsFlash, Number 2445 - December 29, 2010 - ISSN 1539-5065    1 of 5

Three-Quarters of Americans Have Active PayPal Accounts

By Ina Steiner
December 29, 2010

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Three-quarters (76%) of American consumers have an active PayPal account, up from 55% in 2008, according to a new survey by Cardbeat. The survey was conducted by Auriemma Consulting Group, which lists PayPal and other financial institutions as clients.

The Cardbeat survey found significant gains in frequency of PayPal usage, rising from an average of 10.8 purchases a year in 2008 to 14 annual purchases in the most recent study. PayPal still accounts for less than 10% of total online sales volume.

Patricia Sahm, Managing Director at ACG, said "PayPal has long been popular with young consumers, but it's striking to find that 69% of respondents 45 and older said they have an active PayPal account. Many of our respondents say they feel more comfortable using PayPal rather than their credit cards for online shopping."

PayPal reported a 27% increase over 2009 in Black Friday online payments.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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