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EcommerceBytes-NewsFlash, Number 2413 - November 15, 2010 - ISSN 1539-5065    2 of 3

Etsy Reports October Sales, Expects $40 Million in 2010 Revenue

By Ina Steiner
EcommerceBytes.com
November 15, 2010




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Etsy reported that $29.9 million of goods were sold on the site in October, up 69% year-over-year. Unit sales were up 57% year over year to 1.67 million. There were 322,466 new members, 2.45 million new items listed, and page views were up 38% year-over-year to 842 million.

Etsy October 2010 Sales

  October 2009 October 2010

% Change

Dollar Sales

$17.7 million

$29.9 million

69%

Unit Sales

1,065,475

1,677,986

57%

New items listed

1,659,220

2,452,359

48%

New members

203,012

322,466

59%

Page views

610,284,313

842,291,766

38%

Source: Etsy

Etsy founder and CEO Rob Kalin told Bloomberg last month that the company's revenue was $15 - $20 million in 2009, and that he expected revenue of around $40 million in 2010.

When asked if Etsy was planning on going public with an initial public offering (IPO), Kalin said, "To me, I like the idea of community ownership. I think that the company is part of the larger community - 5 million members. The only reason an IPO interests me at all is to be community owners. I have no interest in having people on Wall Street determining the value of my company." He then went on to say the timing of an IPO was about 3 - 4 years out.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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