728_header.jpg (23748 bytes)
 EB Blog 
 AB Blog 
EcommerceBytes-NewsFlash, Number 2413 - November 15, 2010 - ISSN 1539-5065    2 of 3

Etsy Reports October Sales, Expects $40 Million in 2010 Revenue

By Ina Steiner
November 15, 2010

Email This Story to a Friend

Etsy reported that $29.9 million of goods were sold on the site in October, up 69% year-over-year. Unit sales were up 57% year over year to 1.67 million. There were 322,466 new members, 2.45 million new items listed, and page views were up 38% year-over-year to 842 million.

Etsy October 2010 Sales

  October 2009 October 2010

% Change

Dollar Sales

$17.7 million

$29.9 million


Unit Sales




New items listed




New members




Page views




Source: Etsy

Etsy founder and CEO Rob Kalin told Bloomberg last month that the company's revenue was $15 - $20 million in 2009, and that he expected revenue of around $40 million in 2010.

When asked if Etsy was planning on going public with an initial public offering (IPO), Kalin said, "To me, I like the idea of community ownership. I think that the company is part of the larger community - 5 million members. The only reason an IPO interests me at all is to be community owners. I have no interest in having people on Wall Street determining the value of my company." He then went on to say the timing of an IPO was about 3 - 4 years out.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

You may quote up to 50 words of any article on the condition that you attribute the article to EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com.
All other use is prohibited.

Email This Story to a Friend
Email this story to a friend.

2 of 3

Sponsored Ad