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EcommerceBytes-NewsFlash, Number 2410 - November 10, 2010 - ISSN 1539-5065    3 of 4

DealNews Publishes Top Black Friday Shopping Myths

By Ina Steiner
November 10, 2010

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Daniel de Grandpre, editor-in-chief and CEO of DealNews, said that while retail stores offer excellent discounts on Black Friday (the day after Thanksgiving in the U.S.), the reality is that consumers can often save the same, if not more, by shopping online on Black Friday and the two weeks that follow.

DealNews published a list of Black Friday shopping myths on its website, including the following:

Myth: Black Friday sales start after Thanksgiving
Before putting the turkey in the oven, consumers should step away from the kitchen and go online on Thanksgiving because many stores post their Black Friday sales that day. In the past, some of the best deals have sold out even before Black Friday arrived.

Myth: All of the best deals are in the Black Friday advertisements
Days before Black Friday, some major retailers, such as Walmart and Best Buy, release last minute "secret" deals that are only advertised online (e.g., at walmart.com and BestBuy.com) even if they're only available in stores. So while Black Friday ads and circulars might give shoppers most of the information, smart shoppers should go online to uncover additional savings.

Myth: Shoppers need to get to stores early to get the best deals
You can often get the big in-store deals - even the doorbusters in many cases - online. Furthermore, major online retailers like Amazon.com, Buy.com, and Overstock.com will have Black Friday sales and may even match prices at stores like Walmart, Best Buy, Staples, Apple, Target and more.

Myth: Black Friday prices are the lowest all year
Many consumers don't realize that Black Friday deals are matched or beaten later in the season. Also, in their Black Friday ads, retailers often mix in their everyday prices with their steeper discounts, hoping that a shopper will bite on a high-profit item.

DealNews is an online guide to the best deals on consumer electronics, computers, gadgets, housewares and apparel whose mission is to save consumers money by directing them to the best bargains online offered by reputable stores.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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