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EcommerceBytes-NewsFlash, Number 2400 - October 27, 2010 - ISSN 1539-5065    1 of 2

PayPal Lets Third-Party Developers Embed Apps on Its Platform

By Ina Steiner
October 27, 2010

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PayPal introduced the beta launch of PayPal Apps at its developers conference on Tuesday, allowing developers to embed applications directly on the PayPal website. Consumers and businesses are exposed to the third-party apps when they log in to their PayPal account. PayPal Apps include services such as small business tools, buyer and seller tools for eBay, and new enhanced ways for consumers to move money electronically.

eBay told its developers that, like Open eBay Apps, PayPal apps run in IFrames within the PayPal interface, where they can be seen by PayPal users when the program is released. eBay's Developer Program told members that PayPal apps should be PayPal-adjacent, giving three examples: Terapeak, which is running a transaction history analytics app on PayPal; Plastic Jungle, which has a gift card exchange app; and Shipwire, which has an on-demand shipping and order automation app for merchants who use PayPal.

PayPal made a number of other announcements at the conference, including PayPal Embedded Payments, which provides an online checkout solution for physical goods without requiring shoppers to leave a merchant's app or website to complete payment.

PayPal also announced that its PayPal Mobile Express Checkout product is now available for merchants, and announced PayPal for Digital Goods, which allows consumers to check out in as little as two clicks without being forced to leave their gaming, video, news, music or any other digital experience mid-session.

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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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