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EcommerceBytes-NewsFlash, Number 2357 - August 27, 2010 - ISSN 1539-5065    2 of 6

Target Launches Electronics Trade-In Program

By Ina Steiner
August 27, 2010

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Target is launching Electronics Trade-In, a program that allows customers to receive credit towards any Target purchase by turning in their new or used consumer electronics. Retail chains such as Best Buy and Circuit City had worked on consumer electronics trade-in programs going back to 2004, and the model has also been launched by non-retailers including NextWorth and Gazelle.

Target Electronics Trade-In allows customers to bring their new or used iPhones, iPods, cell phones and video games into stores that feature Target Mobile centers and receive credit good for any purchase at Target. The Target Mobile counter offers appraisals, and customers can decide if they want to trade in the item and receive credit that can be used instantly at Target.

The Target Electronics Trade-In program will launch in Northern California on August 24, will rollout to additional stores in September, and will be available in approximately 850 stores by the end of the year.

In addition to the new in-store Target Electronics Trade-In program, customers can also trade in used electronics and DVDs at Target.com in exchange for a Target GiftCard. Target.com has partnered with NextWorth to offer the program.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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