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EcommerceBytes-NewsFlash, Number 2353 - August 23, 2010 - ISSN 1539-5065    3 of 4

Bonanzle, Etsy and Yahoo Store News

By Ina Steiner
August 23, 2010

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Bonanzle continues to add features to drive traffic to its marketplace. Last week it added an email newsletter subscribe box to the bottom of its pages. Visitors to the site who are not logged-in will see the subscribe box, as the company said it works to improve its ability to communicate to previous visitors and purchasers.

Bonanzle is also continuing to add Facebook integration, recently launching additional opportunities to promote sellers' booths and coupons on Facebook.

The marketplace also tested a new home page design, but last week said it had terminated the test because new homepage performed "slightly worse" than the old homepage from a conversion standpoint.

Etsy announced that sellers can create their own website on Webs.com and connect it directly to their Etsy shop with one click. The Etsy App syncs a seller's entire Etsy portfolio with their website, automatically pulling all of their products from Etsy to their page on Webs.com. When visitors click the "Buy Now" button, they are taken to that item's "Add to Cart" page on Etsy. Here is an example of an Etsy seller's Webs.com page.

Yahoo announced it was rolling out Customer Registration for Yahoo Stores early next year, and launched a beta phase last week. This first phase introduced registration, sign-in, and account features for sellers' store customers, making it easy for customers to register their information, and giving them access to a customer account area where they can check on the status of open orders and view shipment and tracking information.

Yahoo Stores Customer Registration uses OpenID and currently limits customers to registering a store account using their existing Yahoo, Google, or AOL user ID. When a customer enters the registration flow, their provider will display the information being shared with the store merchant, and will require them to agree to share this information. The feature is opt-in: Yahoo Store owners do not have to enable Customer Registration before the general release.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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