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EcommerceBytes-NewsFlash, Number 2294 - May 25, 2010 - ISSN 1539-5065    4 of 5

PayPal May Feel Threat as Mastercard Opens Its Platform to Developers

By Ina Steiner
EcommerceBytes.com
May 25, 2010




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Mastercard will open its platform to third-party developers, according to a report in the New York Times on Tuesday. Mastercard's Chief Innovation Officer explained the program in similar terms as when PayPal opened up its platform to developers last year, and like PayPal, it will share revenue with developers.

PayPal announced in July that it had begun allowing developers to embed its global payment system into their applications and platforms, citing a $30 trillion opportunity in payment for services. It hosted 1,500 developers in the fall when it officially launched its open platform, called PayPal X, and showcased applications using its Adaptive Payments API in areas such as gaming, fundraising and social networking, including TwitPay, LiveOps, GreenDot, Fundrazer and Lottay.

But it is mobile applications that have payment services most excited. PayPal offers mobile checkout allowing developers to add a checkout button to accept mobile payments without requiring delelopers to collect financial information.

Mastercard told the Times it would let developers use its technology in their own online apps and on mobile phones "to see what other people can come up with for paying online and in the real world."

See "MasterCard Wants Programmers to Use Its Payment Technology" in the New York Times Bits blog.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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