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EcommerceBytes-NewsFlash, Number 2284 - May 11, 2010 - ISSN 1539-5065    2 of 6

New Etsy Feature Sends More Traffic to Shops

By Ina Steiner
May 11, 2010

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Etsy rolled out a new feature on Monday that helps members discover new shops. A new tab called "Suggested Shops" makes personalized recommendations of shops the buyer may like based on his or her Favorites and those of members with similar taste to theirs. Suggestions are updated daily and won't be duplicated to the same shopper.

The feature is a result of Etsy's acquisition last year of Adtuitive, a contextual advertising service that matched retailers' inventory with content sites. Etsy said the Suggested Shops feature is a first step toward a more personalized Etsy experience, and said there would be more to come.

The timing of the announcement is somewhat ironic, as eBay announced on the same day it was eliminating a signpost leading its shoppers to eBay Stores.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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