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EcommerceBytes-NewsFlash, Number 2255 - March 31, 2010 - ISSN 1539-5065    3 of 4

Handmade Marketplace Etsy and Artfire Launch Improvements

By Ina Steiner
March 31, 2010

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Etsy announced Tuesday plans to simplify search. It is beginning a series of updates to Etsy's search bar designed to eliminate confusion by shoppers, and said it would streamline the search dropdown menu. Options to search the Etsy Blog and Forums will be removed from the dropdown menu and replaced with a secondary search bar on applicable pages. And rather than having a separate area for searching for sellers, Etsy will incorporate shops into item search results.

Meanwhile, Artfire announced a new feature for Pro members. Merchandizer allows members to set the exact order of their listings on their store pages and studio categories, giving them better control over the appearance of their items and studio for shoppers.

The Merchandizer works by allowing members to drag and drop items on any given page within their storefront or studio categories. Previously, items were displayed based on listing date and members were unable to control which items appeared on the front page of their studio or how items were arranged within their studio categories. Now, members can choose to arrange items throughout every page of their studio and categories, and can use the tool to group items based on a sale, an upcoming holiday the type of item, color, style, or any other criteria they see fit.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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