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EcommerceBytes-NewsFlash, Number 2242 - March 12, 2010 - ISSN 1539-5065    1 of 3

PayPal Developers Contest Includes Mobile Apps Marketplace

By Ina Steiner
March 12, 2010

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PayPal announced the eleven finalists in its PayPal X Developer Challenge in which two teams will win $150,000 in prizes. The final winners will be announced at the DEMO Spring 2010 conference on March 22nd. The finalists are:

  • Chittai
  • Zippy Quiz
  • Needakick!
  • Rentalic
  • appbacker
  • SoundLoud
  • MyHomie
  • TextJumper
  • Mixcloud
  • Lords of the North
  • Garment Export and Sales solution

One of the finalists, appbackr, is a wholesale digital marketplace for mobile applications. Buyers purchase wholesale units of apps from Apple iPhone and iPad developers, who get "immediate funding"; the buyers make a profit when the apps sell on the iTunes store.

Appbackr founder Trevor Cornwell said, “Our model unlocks value for developers; enables digital wholesaler buyers to profit from Apple, Inc. iTunes sales; and creates an all around economically viable eco-system around creative works.”

The PayPal X Developer Challenge helps PayPal highlight its new adaptive APIs, which allow payments to multiple parties in one seamless transaction. The company said last year it believes payments for services is a bigger opportunity than ecommerce at over $30 trillion, and believes that by opening the PayPal platform to third-party developers, it can capitalize on the opportunity.

Appbackr is by invitation only until launch.

Information about PayPal's Developer's program is found on this page.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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